Sending Emails with MailBoy 2004 – STEP BY STEP Guide

I have received few requests on writing a step-by-step guide for sending emails with MailBoy. So, here it is  :-)

First, you have to load the list with emails.

To load an email list you have to click the “add” button bellow the “TO (mail list)” field:

After clicking the “add” button the dialog called “Add Mail List” will appear.

Fill the name of the list with whatever name you want (this is not important).

After this click the “Load Mail List” button on the dialog and browse your mail list:

The mail list that you will load have to be in text format with a single mail in

each line. If not, then use the “Import Mails” button instead of “Load Mail List”
button. It will extract all the emails in specified file, no matter their position.

After the mail list is added, you have to choose which email you will send the message
from. You can do this by selecting one of the accounts in the “FROM (account)” drop-down

If you don’t have a “from” account added yet, you can do this by clicking the

“add” button bellow the “FROM (account)” field. A dialog called “Add Account”
will appear, fill it and click the “Save” button:

Note that the info which you fill in this dialog will appear in the “Sender” field of the

recipient’s mailbox:

Now you are ready to write the message and send it:

Just hit the start button and the program will start to send the message to the

emails in the mail list that you’ve created. You can watch the status of sending
in the “SENDING STATUS” box in the program.

I hope this guide will help. If you have more questions, please do not hesitate to contact us.

Increasing Your ROI Return on Investment

by Gerard Manning

An important aspect of search engine marketing that should not be forgotten to include is your ROI or Return on Investment into your marketing plan. In addition to achieving top rankings for your website, you should always look to ways to further increase your conversion rate. A few things to keep in mind are, if people click on your link to your website, are they going to find the information that they are looking for, and will your site be trustworthy enough for them to purchase a product or service with their hard earned money?

To increase your ROI, you need to look at a few possible areas that you need to improve your website or marketing plans. First, as mentioned above, do the people that find your website take that next step to enquire about your product or service? There could be many factors that need to be addressed. Maybe some content revision is needed, or a new possible web design or touchup is needed. Investing money to instill confidence in your potential customers will pay off in the long run.

Another major hurdle affecting the big websites of today is their content management systems. Choosing the wrong CMS can leave your website invisible to the majority of the search engines. There are search engine friendly content management systems that allow for unique title, meta and description tags for your website, and the url string is not dynamic and no user ID, so the search engine spiders will not get trapped in an endless loop re-indexing the same page with different url strings.

The next step is your Return on Investment Calculation. In this article we will help you determine what a conversion for your site could be. Conversions are the “action” events you want a visitor to initiate. It could be filling out a form, buying an item, e-mailing you for more information, or just capturing their name and e-mail for further contact from your sales team. Once these events are defined, you can then calculate conversion rates from your site.

In order to calculate ROI, you’ll also have to determine what your closing rate is from web generated leads, and the average sale originating from an online lead. This is a little trickier for some than others. If you’re an online retail site, your sales reports should provide you with all the numbers you need. But if the purpose of your site is just to capture leads so you can begin building a relationship, it will be much more difficult to determine these numbers.

Let’s look at one case. An online bank has decided that they want to attract potential new customers through their website. They’ve defined 3 conversion triggers:

1. Visitors entering their email and preliminary contact information in order to download a PDF document outlining the advantages of online banking and information about mortgages and consumer loans.

2. Visitors requesting a credit needs analysis from a bank representative.

3. Visitors joining an email newsletter subscription list.

Obviously, these visitors aren’t buying anything online, so there’s no easy way to determine the average revenue generated per closed lead. The bank would have to look back at past numbers and try to determine what the average value of what a new customer is worth to them. Then, they’ll have to determine average closing rates for each of the three types of conversions. In the beginning, these rates may be an educated guess, which can be refined once the program is underway and tracking is in place.

Once the numbers are in place, conversion and ROI analysis can take place on the website traffic coming to the banks website.

For most website owners, these calculations will be a new exercise. If you’ve working with an online marketing consultant or search engine marketing firm, ask if they have experience in helping you pull together these numbers. If they’ve never helped a client with ROI analysis, ask why not. This is a potential red flag indicating your marketing consultants may not be measuring success the same way you do.

As mentioned above, there are many other factors that need to be taken into consideration in addition to those top rankings. Having top rankings and a website that no one feels comfortable buying from is not going to do your business any good. Always keep in mind what needs to be changed to encourage people to take that next step with your site regarding enquiring about a product or service. And finally, you need to set your goals as to what your desired conversions are for your website.

For an in depth look in Calculating your Return on Investment Formula, please follow the link for Search Engine Positions Netprofit on Calculating Your Maximum Cost Per Visitor.

MailBoy 2004 releases log

Build 1073 (25 September 2007)

  • Unsubscribers List bug fixed.
  • Few more little fixes added.

Build 1072 (4 November 2006)

  • Added a new enhanced dialog to display the sending results in details and simplifies getting support if a problem with sending occurs.
  • A bug related to the UNSUBSCRIBERS List is now fixed.

Build 1070 (25 September 2006)

  • Ability to use %email% and %name% in the message body, which will be replaced with the current recipient email address and the name of the mailbox (the string before @ in the email address).
  • Now the Limit Sent Emails Per Hour option is customizable and works not only for a fixed interval of time (1 hour), but for any given time interval in minutes.
  • Added a new option to specify the “HELO” domain name.
  • Few bugs fixed.

Build 1067 (8 February 2006)

  • Ability to set the limit of the emails sent per hour added. More Info!
  • Ability to set the number of the attempts that the program tries to auto-resend to the failed email addresses. More Info!
  • Preview message before sending feature.

Build 1064 (1 June 2005)

  • The new in this version is the optimized built-in SMTP server. Now the program sends much much faster and doesn’t get stuck after sending few thousand emails like it did sometimes on some systems.

Build 1062 (18 April 2005)

  • Released the final version of the external SMTP Server feature.
  • A minor bug when selecting to use external SMTP server is now fixed.
  • Some additional info added to registration dialog.

Build 1060 (08 March 2005)

  • Released new BETA version of MailBoy 2004 Mass Mailer with added ability to use an external SMTP Server. To learn more about this new feature, please CLICK HERE!

Build 1057 (13 January 2005)

  • The bug causing the error “Unnamed file contains an invalid path.” is now fixed.

Build 1043 (15 January 2004)

  • Ability to import email addresses from WAB (Windows Address Book) added (by user’s request).

Build 1042 (25 November 2003)

  • Context menus for Message Body and Mail List added (by user’s request).

Build 1041 (19 November 2003)

  • Ability to specify external DNS server added.

Build 1039 (28 October 2003)

  • Unsubscribers list feature added (by user’s request).

Build 1038 (20 October 2003)

  • Save unprocessed emails feature added (by user’s request).

Build 1037 (07 October 2003)

  • Add Sender Account bug fixed.
  • Status skin added.

Build 1034 (10 September 2003)

  • Re-send failed emails feature added (by user’s request).

Build 1000 (10 September 2003)

  • New version of the built-in SMTP server released.